Are You Ready For The App-Driven Future?

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The Past, Present and Future of Apps

Since the advent of the iPhone the app ecosystem has entirely changed creating one of the most exciting market places that ever existed. Not only does it offer a passage for developers to distribute their work in an easy way but it also provides a great investment vehicle for investors.

Sometime back apps were only a way to perform almost any task on your phone, but now they’ve become a phenomenon. They can let your phone or tablet do almost anything that the programmers can imagine. It means that you can turn your phone into a remote control for a toy helicopter, your tablet into a turbo-charged drawing pad, and more.

Since the release of Apple’s iPhone, smartphones have become powerful enough to perform more than just the features that were built into the phone.

Consumer App-etite is budding as app retention and engagement have improved

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Apps are Personalized, Instinctively Designed and Task-Oriented  

It is no longer a question of whether mobile apps are important, because it certainly is! After all, 42% of all mobile sales generated by leading businesses were as a result of mobile apps. Those who own smartphones spend 89% of their time using mobile apps.

One of the most interesting trends we see is a movement away from traditional websites to amplified experiences. People are choosing to spend more and more time with apps because they are personalized, instinctively designed, and task-oriented.

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The Future of Mobile Apps

As the number of people who own and use cell phones continues to grow, so does the use of smart phones.

Mobile apps are on a path to reach $77 billion in annual revenue by 2017. And while games drive the majority of app revenue now, they won’t stay on top of the heap much longer. Studies show that non-game apps could double their percentage share of total app revenue from 26% to 51% by 2017.

Developers have a strong focus on apps in the areas of:

  • Social networking
  • Context-aware marketing
  • Location-based services
  • Mobile search
  • Mobile commerce
  • Object recognition
  • Mobile payment systems

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