How to Start and Market Your App


Here are the most common ones to help you first-timers build a successful app:

I have many app ideas. Which one should I pursue?

Don’t limit yourself to a single app idea. Apps are like releasing a hit music single. You never know which single will make it for you. So give each app four to six months after the launch and if you do not see a growing user base, move to the next idea.

How do I know whether the customer wants my app?

Get to the market fast with a prototype. Don’t wait to create a complete app with all the features. Build only with the core proposition of the app and see if the customer is ready to buy. Once they do, you will get a lot of important feedback from your paying customers.

Should I build a mobile website or a native app?
There are close to a million apps each on iOS and Android app stores, and you’re competing against the best to be seen and engaged with. Mobile websites don’t offer any experience, nor do they add any value to the customer. Apps are to mobile what website is to a desktop.

Should we build the app in-house or outsource?
Some of the most popular products today were outsourced in their initial days. When creating the first instance of your product, keep the costs low and go with an outsourced provider that understands your requirements best.

How do I submit an app to the Apple App Store or Android Market?
Create a developer account with Apple and Google by registering through their website and paying the annual app store fees of $99 for Apple and $25 for Google. The actual process of uploading to the app stores should be done by your developers.

I’ve built my app. Now what?

Products don’t get sold on their own. You need to take them out of your four walls and place them onto a retailer’s shelves. Then you have to tell people where to find them.

How do I market my app?

The best form of publicity for your application, as for any business, is third-party endorsements. Reviews from tech bloggers, press coverage and word of mouth should be the preferred avenues. It is important to keep these sustained if you begin to see traction.

How much does it cost to develop an app?

The answer depends on many factors. Development costs can range anywhere between $3,000 to $100,000 or more depending on the complexity and overall features involved.

What if my app does not work?
Successful people make terrible decisions all the time but they also get back up with fresh learning from their failures and try something else. Move onto the next app idea if the current one does not get you results.


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