After the launch of Google’s messaging apps (Allo and Duo), there were many people who were wondering if Google would keep its Hangouts platform alive. Google answered quickly that Hangouts would be there but switch its focus to the enterprise user in place of the consumer. Now we are witnessing the first notable change from that new focus, the end of the Hangouts app API.
Google today disclosed that it would be shutting down its Hangouts API. It means that the company is to put an end to the apps that rely on the platform.
In order to streamline our efforts further, we will be retiring the Google+ Hangouts API that enables developers to build apps for the older version of Hangouts video calls. This API was originally intended to support social scenarios for consumer users as part of Google+, whereas Hangouts is now turning to focus on enterprise use cases.
We understand this will impact developers who have invested in our platform. We have carefully considered this change and believe that it allows us to give our users a more targeted Hangouts desktop video experience going forward.
It means that all the fun selfie masks, and others will no longer be available. But there is an exception to this. Google’s built-in Hangouts apps like DialPad and RingCentral, that allow you to add standard callers to Hangouts calls, will be there.