Augmented Reality seems to be the future of almost everything on earth. We have seen the adoption of the tech by various industries and now it is interesting to note that the fashion world loves AR too! Various brands such as Nike and Gap are looking for different ways to integrate AR into their retail experience. Recently a prominent fashion magazine W Magazine has made used of AR.
In collaboration with a visual effects production studio, The Mill, W Magazine’s Sept. 2017 Collector’s Issue features an interactive, computer-generated image of Katy Perry on the cover. It seems like a standard magazine apparently, but it is not since parts of it come to life when we view them through our smartphone or tablet.
“It’s a new form of communication that combines the magazine with the 3D world. I think that by next year you’ll see it everywhere,” photographer Steven Klein.