Aiming to help provide people with healthier eating choices, a UK start-up is hoping to offer in-store DNA tests at leading supermarkets. The idea is to unveil at the CES 2018.

The retailer Waitrose stated that it was “exploring” the idea, but geneticists question the idea behind the concept.

It will be one of the health-related innovations that are to unveil at CES tech show 2018 to be held in Las Vegas starting tomorrow.