The idea of promoting pmovies by using AR facility is not something uncommon now. The Sony Pictures is doing a bit more for Ghostbusters World which is an AR mobile game grounded on a famous movie.
It is expected that Sony Pictures would announce it on their official AR toolkit for Android Developers. It is hoped that Ghostbusters World will take you out for fighting and captivating number of ghosts in just Pokémon Go way. These ghosts will appear from a different Ghostbusters media that will include shows, video games, films, movies and theme parks.
The original film director Ivan Reitman speaks about this game:
“The Ghostbusters universe is rich in characters and Ghostbusters World is the perfect medium to get to know these characters in a whole new dimension”.
Here is the officia trailer of Ghostbusters World AR mobile game and it looks very exciting: