iPhone in 2018 could be the most expensive so far

As seen last year when Apple launched iPhone X at $999, the new iPhone variants could be the most expensive so far and range between $999 to $1200, which will depend on the storage capacity. Although it may results in declining sales but higher prices are expected to compensate this for company.

Company clearly has a 3 stages strategy where initially it passes down the prime features to low-budget devices and then encouraging those customers to step up in price catalogue if they need to upgrade the device. Lastly, the company further push the customers to even higher price spectrum with introducing more premium features and on the same end it reduces the price of older devices to entertain more potential customers.

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