How To’s

How to Launch Your App in an International Market

Many developers create smart, innovative mobile apps that have near-universal appeal, but how broad is too broad? For instance, developing apps only in English prevents your star power from reaching a global stage. It’s totally fine to start building your mobile app in one language, but if you want to …

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How free mobile games are designed to make money

The “freemium” business model allows us to use an app for free with the option to purchase additional features. In the case of games, that model can fundamentally alter the user experience, from gaming to getting gamed. I never understood why anyone would spend real money on virtual goods in …

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9 Tips for Indie Developers

Efficiency in Design   Design around getting the most bang for your buck. Think of your game as an engine, where developer resources are the fuel and the output is player value. Imagine how much developer fuel the Counter-Strike engine required to output so many hours of entertainment compared to …

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Top Game Development Tools: Pros and Cons

According to a survey, a surprisingly high 29% of games developers are primarily building their apps without a third party engine. They have either written their own engines, or are building everything from scratch. Large games studios very often build their own engines and tools, or customise open source solutions …

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10 Ways to Promote Your App For Free

 There are many ways out there to promote your app for free. Here are 10 ways to do it: Build a microsite. This one or two-pager showcases your app to the web audience. Take cues from Snapchat and Path. Build a teaser website. Do this a month or two before …

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5 Mistakes to Avoid When Starting a Business Online

Starting an online business begins with filling a need and building credibility, but the factors that go into making your online business a smashing success don’t stop there. While the barriers for setting up a company are low, the majority of people starting an online business fail largely due to …

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