“We want to work with indie devs to launch their products exclusively on Samsung platforms.” Samsung
Samsung is announcing that its Made for Samsung program for promoting mobile apps will be extended to independent game developers. That means that game developers will get considerable marketing and tech support from Samsung if they bring exclusive titles to the South Korean company’s mobile platforms.
Samsung had been providing developer services for the past year to app partners such as The Weather Channel, CNN, and others. Now it will extend those same services hoping to exclusive titles from indie mobile game developers as well.
The company is not attracting developers with cash or investments. Rather, it offers non-cash services to developers, such as product testing, promotion, analytics, operations, distribution, and an open platform.
Samsung faces a big competitive challenge. It has a Galaxy Apps Store on all of its Android smartphones and tablets, and it has the leading market share on Android. But till now , most people get their mobile apps either from Apple’s iTunes App Store or the Google Play store. Those platform owners take a 30 percent chunk of revenues from billions of app transactions. So Samsung wants to provide an alternative to those stores and help developers succeed as well.
“We can continue to promote an app or game even after the exclusivity program is over. In the game industry, developers would normally find it hard to obtain Hero image featuring in the other app stores.”
Mihai Pohontu, vice president at emerging platforms at Samsung.
Samsung has examples of how the system works well with other kinds of apps. On average, Samsung can deliver 40,000 installs a month through its numerous promotional activities. At present, it adds a few games every week to its curated platform. But Samsung hasn’t cut any exclusive deals yet with indies, as this program is just starting.
Samsung may be an underdog in mobile games, but it has an advantage as an early entrant into the mobile virtual reality headset market. The Samsung Gear VR headset launched for $100 last November, and the company helps curate Gear-VR-compatible games on the Oculus Store.
“Developers can get prime featuring on Gear-VR-compatible games…if you launch your VR app with us, you can also launch your mobile game and we will promote it.”