THE SECRETS OF THE WORLD’S MOST SUCCESSFUL MOBILE APPS
What is it that makes all the difference…?
Hard work and luck. But there’s also that something else that makes all the difference. It’s that edge that differentiates the most successful apps from the rest of them. Read on to find out what made some of the world’s best apps really rock and learn the lessons that ought to be learnt.
Instagram: Invite leading people to your beta launch.
Founder Kevin Systrom let some prominent technology contacts — like Jack Dorsey of Twitter — try a test version of the app before its official release. Soon, Dorsey was using it to send photos to his Twitter followers. Word eventually spread. Couple of articles in TechCrunch helped along with word of mouth. From 25,000 users in the first 24 hours, Instagram grew to 300,000 by week 3, and then into millions.
Evernote: Get attention of press.
What helped Evernote grow exponentially from Day One to more than a million users was the initial press coverage and a closed beta. TechCrunch wrote about Evernote’s closed beta which ignited the spark for its growth. Within days of the coverage, Evernote received a couple thousand signups for its beta.
Snapchat: Get your target customers buzzing.
The founders first spread the word about Snapchat to college friends at Stanford University, but the app’s popularity didn’t really start to take-off until it made its way into the high school ranks to become a popular means of communication for youngsters. One user best highlights its secret sauce to viral growth: its group messaging functionality. When a user sends a snap to multiple friends, the recipients receive a snap indistinguishable from a personalized message. In effect, mass snaps feel tailored.
Camera+: Be aggressive on social.
The founders of Camera+ selected to go big on the launch of their app and went with the most popular social services that were most relevant to their app spread via word of mouth. They opted for Flickr, Facebook, Twitter and email for Camera+ and making the sharing feature better than any other similar feature out on the app store. The launch promotion included a contest for $10,000+ worth of camera equipment and got the word out to their current mailing list of about 70,000 subscribers.
So follow the footsteps of the successful apps; you will certainly achieve what they did. Good luck!