Mobile App Predictions for 2017: Smart pricing will take over


The app ecosystem is maturing, and with maturity comes consolidation and proficiencies. We will see a number of mobile ad-tech and analytics companies get acquired in 2017. So mobile publishers must develop for new revenue streams and rise the profits they’re seeing from existing ones. All of this promises much for the environment and its major stakeholders, yes the app publishers. It will be the year of the publisher.

Smart pricing will take over

Blanket pricing an app or in-app purchases all across the globe will not work now. Smart mobile publishers will make use of data to determine country-specific pricing to better monetize the fruits of their labor. Like, you might find the people in Germany are not ready to pay what people in Turkey are. Instead of missing out on the German market completely, companies will price in-app purchases suitable to the particular markets.

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