Nintendo Smartphone Strategy Unveiled

Nintendo iphone

Nintendo has finally announced that it will release 2-3 mobile titles per year. While everyone is looking forward to the launch of Nintendo’s new console, company president Tatsumi Kimishima expressed that this smartphone release plan will be taking effect in 2017.

Games including Fire Emblem Heroes launching on both iOS and Android and the as-yet untitled Animal Crossing postponed until 2018, it has to unveil which other IP will get the mobile treatment in 2017.

With Super Mario Run getting more than 79 million downloads and the Android version still yet to launch, the news will help inspire investors. While Super Mario Run was a ‘free-to-start’ game, Fire Emblem Heroes marks Nintendo’s first real step towards the more lucrative free-to-play business model. The company is sure to be keeping an eye on Heroes’ performance wisely when determining how to monetize future games for mobile.


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